Ahhh Paris! Place Vendome no less. Here’s a shorter/edited version of Sarah Jessica Parker’s commercial for her new fragrance, Covet. The original can be found on the website.

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WWD reports that Karl Lagerfeld is set to launch a new fragrance line in conjunction with Coty Inc. Bernd Beetz, Coty CEO said “Karl Larfeld is one of the - if not the- most influential fashion icons, idols and trendsetters of the 20th century and no doubt his legacy will be idolized by generations to come. His magnetic personality, powerful charisma and undeniably prestigious styles are coveted by celebrities, designers and consumers worldwide. We are thrilled to have this opportunity to work together to market the signature line of Lagerfeld fragrances.”

Can’t wait to see what “Karl Lagerfeld” smells like.

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